Facebook Ad Tools Turn Clicks into Cash
Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift.
Easier said than done. When creating and optimizing Facebook ads, you need to:
- Pick attractive and relevant images
- Write appealing copy that fits Facebook guidelines
- Target the right audience
- Obtain the best possible ROI
- Understand various options and modifications
AdEspresso
AdEspresso, a subsidiary of Hootsuite, specializes in testing and optimization for ads on numerous platforms including Google Ads, Instagram, and Facebook, and is used by notable companies like Hubspot and Microsoft.
AdEspresso enables split testing of multiple variations of an ad, beyond the limit of six provided by Facebook’s Automated Ads service. Their testing can also cover multiple images, copy, headers, and audiences.
Revealbot
Revealbot’s AI platform promises to increase ROI and decrease ad spending by managing, scaling, and launching ads. It covers platforms including Facebook, Instagram, Snapchat, and Google, while it also integrates with Slack.
Canva
Canva makes it possible for marketers with no professional artistic skills to design automated ad campaigns through drag and drop controls. Instead of relying on Facebook page grids and object distribution features that lack customization options, Canva gives even the most basic user the tools to create beautiful visual setups for their advertising.
Zalster
Zalster leverages artificial intelligence to optimize bids, budgets, and targeting to provide maximum ROI. It also covers various platforms including Instagram, Facebook, Pinterest, and Snapchat. Zalster features a dashboard to monitor the progress of ad campaigns through a graphic medium and integrates with Slack to deliver live updates.
Trapica
Trapica claims that they can “cut campaign handling time by half.” The company uses artificial intelligence to optimize social media ad campaigns on platforms including Facebook, Amazon, YouTube, TikTok, and Reddit. Trapica is used by well-known companies such as Wix.com, Comcast, and NBC.
